On the one hand, hooray, social networking! On the other hand, privacy! Which is more important to you?
Netflix Spilled Your Brokeback Mountain Secret, Lawsuit Claims (2009)
Netflix Nixes Contest Over Privacy Concerns (2010)
Seems to me, the trick to getting that algorithm all tidied up and to opening up social networking marketing channels in the interest of the almighty profit is to just get the law changed.
Is it still such a good idea?